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9am – 9:15am Main Room: WELCOME
9:15am – 10:05am Main Room: VIEW FROM TOP: THE STATE OF THE DIGITAL UNION
10:15am – 10:45am Main Room: KEYNOTE CONVERSATION: David Lawenda, Head of Global Marketing Solutions, Facebook
10:45am – 11:15am BREAK
11:15am – 12:00pm CONTENT SHOWCASES The Digital Content Crisis, Robert Tercek CREATION / INFRASTRUCTURE Laying the Foundation for Introducing Monetizable Multiplatform Content in the Global Digital Supply Chain DISTRIBUTION/ MOBILE Rethinking Release Windows: The Impact of Digital on Movie Release Windows Digital and Mobile Research Presentations SOCIAL / MARKETING Building Engaged & Monetizable Communities on Social Media Platforms ADVERTISING / MONETIZATION Multi-Screen Advertising Measurement: What are the Video Metrics of the Future? DIGITAL COMMERCE SUMMIT Surviving the Digital Revolution: Lessons From the Age of Context
12:00pm – 1:00pm LUNCH
1:00pm – 1:50pm Main Room: VIEW FROM TOP: THE STATE OF THE VIDEO/TV/FILM BUSINESS
2:00pm – 2:30pm Main Room: KEYNOTE CONVERSATION: Rick Cotton, Senior Counselor for IP Protection, NBCUniversal
2:45pm – 3:30pm CONTENT SHOWCASES Marketplace Screenings, Paul Kontonis CREATION / INFRASTRUCTURE Innovations in Co-Creation: The Future of Crowd-Sourcing Content Creation DISTRIBUTION/ MOBILE Entertainment on the Go – Distribution Strategies for Video SOCIAL / MARKETING Know Your Customer: Using Data Analytics in Marketing to Improve ROI ADVERTISING / MONETIZATION Investing in Digital Entertainment DIGITAL COMMERCE SUMMIT The Evolution of the Digital Commerce Value Chain
3:30pm – 4:00pm BREAK
4:00pm – 4:45pm CONTENT SHOWCASES Millennial Makers: A “How To” From Next Gen Media Creators, REVOLT TV CREATION / INFRASTRUCTURE Mobile Website Versus Mobile App DISTRIBUTION/ MOBILE Creating New TV Monetization Opportunities Through the Second Screen Video/TV Research Presentations SOCIAL / MARKETING The Future of Record Labels ADVERTISING / MONETIZATION Game On: The Quest to Acquire, Monetize and Retain Customersin the Digital Games Universe DIGITAL COMMERCE SUMMIT Alternative Payments: The Opportunities & Challenges to Grow This Segment of the Market
4:45pm – 5:00pm BREAK
5:00pm – 5:45pm CONTENT SHOWCASES
METAL SALON: Content Beyond the Screen, Ken Rutkowski
CREATION / INFRASTRUCTURE It’s All Fun and Games Until Someone Loses a Right DISTRIBUTION/ MOBILE From the Console to the Cloud: The Evolution of Games Distribution Music Research Presentations SOCIAL / MARKETING Human Versus Machine: Discovery & Recommendation for Digital Content ADVERTISING / MONETIZATION What’s Your YouTube Strategy?  Monetizing the YouTube Economy DIGITAL COMMERCE SUMMIT Social Networks & Mobile Payments: The Next Big Thing?
6:00pm – 8:00pm Main Room: OPENING DAY RECEPTION

9:00am – 9:15am Main Room: WELCOME AND INTRODUCTORY REMARKS
9:15am – 10:05am Main Room: VIEW FROM TOP:THE STATE OF THE MUSIC INDUSTRY
10:15am – 10:45am Main Room: KEYNOTE CONVERSATION: Aaron Levie, CEO, Box
10:45am -11:15am BREAK
11:15am – 12:00pm CONTENT SHOWCASES After the Show, Music Still Amplifies, Music Dealers CREATION / INFRASTRUCTURE Transmedia Storytelling: Strategies to Captivate and Engage Audiences Across Platforms DISTRIBUTION/ MOBILE The Road Ahead: The Future of the Car as an Entertainment & Media Hub START-UP PITCHES SOCIAL / MARKETING Got Game?  Game-related Content in the Video Ecosystem ADVERTISING / MONETIZATION The Role of Brands in Creating Effective, Impactful & Monetizable Digital Content DIGITAL COPYRIGHT SUMMIT
Good Money Gone Bad:  Digital Thieves And The Hijacking of the Online Ad Business
12:00pm – 1:00pm LUNCH
1:00pm -1:50pm Main Room: VIEW FROM TOP: THE STATE OF THE PUBLISHING INDUSTRY
2:00pm – 2:30pm Main Room: KEYNOTE CONVERSATION: Jeremy Zimmer, CEO, United Talent Agency
2:45pm – 3:30pm CONTENT SHOWCASES Marketplace Screenings, Paul Kontonis CREATION / INFRASTRUCTURE The Sync-to-Broadcast Landscape & Opportunities for TV Networks, Showrunners and Advertisers DISTRIBUTION/ MOBILE Avoiding Wrong Turns: Commercial & Technical Challenges of Delivering Content to New Channels START-UP PITCHES SOCIAL / MARKETING Social TV: Creating Buzz and Extending Engagement for Television Programming ADVERTISING / MONETIZATION Follow the Money: The Economics of Streaming and Downloads DIGITAL COPYRIGHT SUMMIT Balancing Act: Embracing Innovation & IP Protection
3:30pm – 4:00pm BREAK
4:00pm – 4:45pm CONTENT SHOWCASES Content and ____ are King, Steve Bradbury CREATION / INFRASTRUCTURE Surviving Continuous Disruption – The New Digital Normal DISTRIBUTION/ MOBILE The Future of the Console: The Evolution from Video Game Console to Home Entertainment Hub START-UP PITCHES SOCIAL / MARKETING Digital Dollars: Is a Seismic Shift Occurring in the Allocation of Film Industry Marketing Media Buys? ADVERTISING / MONETIZATION Subscription VOD v. Ad-Supported Models for Digital Content DIGITAL COPYRIGHT SUMMIT Understanding Rights, Royalties and Licenses
4:45pm – 5:00pm BREAK
5:00pm – 5:45pm CONTENT SHOWCASES Making Music Social: How Interscope Records is Reimagining Consumer Engagement, Livefyre CREATION / INFRASTRUCTURE The Future of Multi-Platform TV/Digital Hybrid Programming DISTRIBUTION/ MOBILE The Over-the-Top (OTT) TV Ecosystem START-UP PITCHES SOCIAL / MARKETING “Like” This: New & Emerging Social Strategies and Platforms for Entertainment Marketers ADVERTISING / MONETIZATION Selling Experiences: Monetizing the Artist-Fan Connection DIGITAL COPYRIGHT SUMMIT The Digital Piracy Debate
6:00pm Los Angeles Room: START-UP COMPETITION WINNER ANNOUNCED
9:00am – 9:15am Main Room: WELCOME AND INTRODUCTORY REMARKS
9:15am – 10:15am Main Room: VIEW FROM TOP: THE STATE OF THE GAME INDUSTRY
10:15am – 11:00am Main Room: KEYNOTE CONVERSATION: Peter Moore, COO, Electronic Arts
11:00am – 11:30am BREAK
11:30am – 12:15pm CONTENT SHOWCASES Games Research Presentations CREATION / INFRASTRUCTURE Understanding Your Audience: How Data Analytics is Changing the Entertainment Industry DISTRIBUTION / MOBILE How to Make and Successfully Distribute & Monetize Games for iOS and Android SOCIAL / MARKETING Building an Online Community and Broadcast Network ADVERTISING / MONETIZATION Show Me the Money: Magazine Publishers Experimenting with Digital Monetization Models DIGITAL GLOBAL SUMMIT Monetizing Digital Content Across Europe
12:15pm – 1:15pm LUNCH
1:15pm – 2:00pm CONTENT SHOWCASES Creator Showcases CREATION / INFRASTRUCTURE Content Everywhere: Security & Content Protection Strategies DISTRIBUTION / MOBILE TV Platforms and Experiences Shift to the Cloud SOCIAL / MARKETING Capturing Listeners: Internet Radio as Advertising and Marketing Platform ADVERTISING / MONETIZATION Digital Originals: The Explosion of Professional Online Video Content DIGITAL GLOBAL SUMMIT Going Global: Challenges and Opportunities in Monetizing Your Digital Content in New Territories
2:00pm – 2:45pm CONTENT SHOWCASES Character Building: Visual Development and Rapid Prototyping of Characters and Creatures for Film, Games and Entertainment, Dreamworks CREATION / INFRASTRUCTURE Understanding Metadata and Its Importance in Today’s Digital Entertainment Environment DISTRIBUTION / MOBILE Mobile App Reality Check: What is Really Working and Why? SOCIAL / MARKETING Shake It Up: Music Video Strategies for Promotion and Monetization ADVERTISING / MONETIZATION Reaching the Connected Viewer: Advertising Models for Connected TV DIGITAL GLOBAL SUMMIT Monetizing Content For the Rapidly Growing U.S. Hispanic Audience Across Multiple Platforms
2:45pm – 3:15pm BREAK
3:15pm – 4:00pm CONTENT SHOWCASES The Future of Jazz, Classical & Non-popular Music! CREATION / INFRASTRUCTURE Get Your Head Out of the Cloud: Best Practices and Strategies for Cloud Deployments DISTRIBUTION / MOBILE Research Updates: Mobile Devices and Consumer Adoption SOCIAL / MARKETING Influencer Marketing: Aligning Brands with Influencers on Vine, Instagram, YouTube & the Blogosphere ADVERTISING / MONETIZATION Monetizing Through Free to Play (F2P) Models DIGITAL GLOBAL SUMMIT Accessing and Entering the Chinese Market