View From The Top: The Future of Content Marketing

As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.

PANELISTS:
Shawn Gold, Chief Marketing Officer, TechStyle Fashion Group
Stephanie Horbaczewski, Co-Founder, President & CEO, StyleHaul
Shannon Pruitt, President, The Story Lab NA, a Dentsu Aegis Network company
Moderator: Shira Lazar, Co-founder/Host/EP, What’s Trending