Hirsch is responsible for overseeing Affiliate Sales, Marketing, Programming Operations and Research, Starz Distribution, and Technology and Product Development. Hirsch has played a key leadership role at Starz since joining in July 2015 as President of Global Marketing and Product Development. He oversees development of new Starz products and services for the company, including the launch of the new STARZ app, the STARZ network rebrand and the repositioning of the STARZ ENCORE suite of services.
Hirsch joined Starz in 2015 after serving most recently as Executive Vice President and Chief Marketing Officer, Residential Services at Time Warner Cable. In this senior executive role since 2011, Hirsch was responsible for all Time Warner Cable corporate marketing activities to the company’s residential customers. Hirsch first joined Time Warner Cable in 1999 and served in various executive roles including responsibilities in strategic product development for the Time Warner Cable iPad app, and serving as President for Residential Services in the Time Warner Cable New York City, Los Angeles and Rochester, NY regions. Prior to that, Hirsch’s past experiences included stints at NYNEX Corporation in product bundling and McCann-Erickson in advertising.
Hirsch was recognized in 2012 as the sole recipient of the Vanguard Award for Young Leadership and twice ranked by Forbes for his executive talents and influence in marketing and social media.
He received a Bachelor of Arts in Communications from the University of Pennsylvania and a Masters of Business Administration from The Amos Tuck School at Dartmouth College.