• www.digitalmediawire.com

Sessions Info

12:15 PM - 12:45 PM
Promenade

Nicole McCormack

SVP Revenue Strategy and Operations,
Flipboard, Inc.

As SVP revenue strategy and operations, Nicole is responsible for growing Flipboard’s advertising business, including ad product marketing, sales marketing, sales development, sales strategy and monetization tactics and research. Nicole charters market-driven, data-informed strategies for the Flipboard sales team and solutions for key constituencies, including agencies, brands, and publishers.

Flipboard’s mission is to move the world forward through the discovery and sharing of great content, giving people a single place for all the things the care about.

Before joining Flipboard, Nicole spent three years at Martha Stewart Living Omnimedia where she was most recently AVP of Integrated Sales. In that role, Nicole led MSLO’s national sales force and oversaw the transition from platform-specific sales teams to an integrated force selling across print, television, digital, and mobile platforms. Previously, Nicole managed the West and Midwest digital sales teams at MSLO.

Prior to MSLO, Nicole held various leadership positions in advertising sales at IAC. As VP of Sales for IAC Advertising Solutions, Nicole oversaw a national sales team selling across IAC properties, including Citysearch, Evite, Expedia, Match.com, and Ticketmaster. During her six years at IAC, Nicole also led West and Midwest regional sales teams and managed Sales and Business Development efforts.

Nicole holds a degree in Economics from Cornell University.