Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.
PANELISTS:
Greg Isaacs, Chief Product & Marketing Officer, Branded Entertainment Network (BEN)
Oren Katzeff, Head of Programming, Tastemade
Anathea Ruys, SVP, Managing Director, Carat
MODERATOR: David Berkowitz, Head of Marketing, Storyhunter
PANELISTS:
Greg Isaacs, Chief Product & Marketing Officer, Branded Entertainment Network (BEN)
Oren Katzeff, Head of Programming, Tastemade
Anathea Ruys, SVP, Managing Director, Carat
MODERATOR: David Berkowitz, Head of Marketing, Storyhunter