As brands continue to transition away from traditional advertising towards digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
PANELISTS:
Chris Denson, Director, Ignition Factory; Creator & Host, Innovation Crush
Kristen Ewing, Manager, Media & Entertainment, West Coast, Twitter
Erica Kaufman, Director, Content Strategy, Mattel
Thai Randolph, SVP, Marketing & Monetization, Laugh Out Loud
Andy Tu, CMO, Defy Media
MODERATOR: Philip Alberstat, Chief Operating Officer, Contend
PANELISTS:
Chris Denson, Director, Ignition Factory; Creator & Host, Innovation Crush
Kristen Ewing, Manager, Media & Entertainment, West Coast, Twitter
Erica Kaufman, Director, Content Strategy, Mattel
Thai Randolph, SVP, Marketing & Monetization, Laugh Out Loud
Andy Tu, CMO, Defy Media
MODERATOR: Philip Alberstat, Chief Operating Officer, Contend
