As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.
PANELISTS:
Brandon Berger, Chief Business Officer, theSkimm
Amanda de Cadenet, Founder & CEO, #GirlGaze and The Conversation
Alex Morrison, President, Grey West
Sharon Rechter, President, First Media MODERATOR: David Berkowitz, Head of Marketing, Storyhunter
PANELISTS:
Brandon Berger, Chief Business Officer, theSkimm
Amanda de Cadenet, Founder & CEO, #GirlGaze and The Conversation
Alex Morrison, President, Grey West
Sharon Rechter, President, First Media MODERATOR: David Berkowitz, Head of Marketing, Storyhunter
