SVP, Head of Strategic Planning,
INNOCEAN 

As INNOCEAN's SVP, Head of Strategic Planning, Kimberly Bates is responsible with leading the agency’s strategic hub, bringing together all core disciplines within the agency to help inform the customer journey with data-driven customer insights, culminating in breakthrough and relevant creative. Prior to INNOCEAN, Kimberly worked at Gyro as Chief Strategy and Innovation Officer, leading their global agenda, and at McGarryBowen as an Executive Planning Director. With experience working on both the agency and the client side, Bates has led strategy for some of the world’s top agencies and brands including PHD Worldwide, Publicis Kaplan Thaler, Arnell Group – and Pepsi, McDonald’s, Google, Mercedes, Sony, Bank of America, Procter & Gamble, Revlon, Elizabeth Arden, Unilever, Verizon, and countless others.