Mark Eisenberg is the Senior Vice President, Strategic Initiatives at SoundExchange. Mark is responsible for identifying and executing new applications for SoundExchange’s world-class rights management and royalty distribution platform, while developing new commercial relationships with existing and potential licensees of music rights. This past year, Mark led the team at SoundExchange in acquiring the Canadian Musical Reproduction Rights Agency (“CMRRA”) and the formation of SXWorks, its newly-formed publisher services company. 

Mark has been a leading architect in the digital music space since its inception in the late 1990’s. As Sony Music Entertainment’s EVP and Head of Business & Legal Affairs for the Global Digital Business Group, Mark was responsible for licensing music and artist personae rights for the full spectrum of evolving digital distribution platforms -- including fixed-online and wireless-mobile delivery, and consumer pay and ad supported business models.  

Mark has also operated a successful media consulting practice as the principal of LatticeWorks Media, representing both digital start-ups and well-established media companies in the areas of music, television and film content acquisition, distribution, data analytics and social media.