Wallace has grown UTA’s Music Brand Partnerships team from the ground up. In less than two years, the division has expanded to six employees across offices in Los Angeles, New York and Nashville, collectively supporting over 1,000 artists around the world. In 2018, her team closed over 200 brand and artist partnerships for acclaimed acts like Mariah Carey, Post Malone, Marshmello, Ms. Lauryn Hill, Chaka Khan, Paramore, Jussie Smollett and many others. Most recently, Wallace secured rap artist Harry Mack to star in Mitsubishi’s Eclipse Cross national broadcast spot; led all sponsorships for Post Malone’s inaugural Posty Fest, which included 15 major brand partners; and created a tour partnership for Sarah Brightman and Swarovski which features over .5M crystals and a signature Brightman and Swarovski designed collection.
Prior to joining UTA, Wallace began her career at Microsoft where she led consumer and entertainment solutions for major brands including Xbox, Windows, and Windows Mobile. She also helped create Microsoft’s first global partner program which was named the number one channel program in its first year. Wallace went on to Columbia Records where she opened their first west coast branding office and led brand partnerships for the US. While she was there, she put partnerships together with world renowned artists such as Barbara Streisand, Jack White, John Legend, Pharrell Williams, Snoop, and The Chainsmokers, among others. She was also responsible for one of the first VR and AR partnerships in music.
Wallace’s philosophy with every partnership is to create authentic and meaningful connections. This has enabled her to work with brand powerhouses like Apple, Samsung, Verizon, Google, Nike, Puma, Honda, Converse, Red Bull, Delta, American Airlines, L'Oréal, Pernod Ricard and many others. Additionally, Wallace is a speaker, writer and actively involved with non-profits focused on women in entertainment and technology, artist development and education. She earned an MBA from The McCombs School of Business.
