Building Immersive Marketing Campaigns: A Fireside Chat with Universal Pictures

 Universal Pictures has created many of the world’s most iconic cinematic franchises. Franchises that have surged beyond the theater to generate billions of dollars in revenue from video games to action figures. Each of these campaigns are fueled by the consumers’ appetite to bring the worlds of their favorite movies into their lives. Now, with the help of AR and VR, Universal has reversed this dynamic by bringing the consumer into the worlds of keystone franchises. From in-store activations to social-driven campaigns, the limits of immersive technologies are still being defined. Thus, important strategies, considerations, and tools are needed to make the most of this exciting new technology.
Join Facebook's Kimberlee Archer as she sits down with Doug Neil, Executive Vice President of Digital Marketing of Universal, and Hillary Hoffman, Executive Vice President, Global Marketing, Universal Pictures Home Entertainment, to discuss how the trail-blazing studio is leading the way for immersive technology marketing. Together they'll discuss lessons learned, challenges for brands and creatives, and what roles AR and VR will play in brand engagement and storytelling moving forward. 

 SPEAKERS:
Hilary Hoffman, Executive Vice President, Global Marketing, Universal Pictures Home Entertainment
Doug Neil, Executive Vice President Digital Marketing, Universal Pictures
MODERATOR: Kimberlee Archer, Head of Developer Marketing - AR/VR, Facebook