Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive.
PANELISTS:
Mike Bebel, General Manager, LiveXLive Media, President, Slacker Radio
Kevin Chernett, Executive Vice President - Global Partnerships & Content Distribution, Live Nation
John Petrocelli, CEO, Bulldog Digital Media
Kim Owens, VP of Strategy and Operations, FestiFi
Chrystine Villarreal, President, MIXhalo
MODERATOR: Ted Cohen, Managing Partner, TAG Strategic
PANELISTS:
Mike Bebel, General Manager, LiveXLive Media, President, Slacker Radio
Kevin Chernett, Executive Vice President - Global Partnerships & Content Distribution, Live Nation
John Petrocelli, CEO, Bulldog Digital Media
Kim Owens, VP of Strategy and Operations, FestiFi
Chrystine Villarreal, President, MIXhalo
MODERATOR: Ted Cohen, Managing Partner, TAG Strategic
