Karen Allen has held executive positions on the digital side of the music and entertainment industry at the RIAA, Mobile Entertainment Forum, TAG Strategic, and as a consultant advising startups on strategy and business development. She discovered livestreaming in 2016 after streaming on YouNow and hasn’t shut up about it since. On Twitch, she streams on InRotation, produces MarinaVMusic, and manages Megan Lenius. Building a channel was more difficult to figure out than it needed to be, so she wrote Twitch for Musicians, a book and an online course that demystifies the process and gets artists live quickly and easily.