Hilary J. Hoffman serves as Executive Vice President, Global Marketing for Universal Pictures Home Entertainment (UPHE). In this role, Ms. Hoffman oversees strategic marketing and business strategy for Universal and its distributed lines worldwide across new release, catalog and TV properties for both physical and digital. Her responsibilities encompass defining go-to-market strategies and overall approach for consumer engagement, including the leveraging of new platforms and technologies to drive profitable growth across all formats.
During her tenure, Ms. Hoffman has overseen the campaigns for some of Universal’s biggest revenue-generating releases and has been a driving force behind Universal’s leading footprint in new industry initiatives.
Ms. Hoffman joined Universal Studios Home Entertainment in 1994 and has held diverse marketing positions within the company, spanning its domestic and international businesses.
Prior to joining Universal Studios Home Entertainment, Ms. Hoffman worked in marketing at Buena Vista Home Entertainment.
