Katie Ioffe, the Director of Digital Strategy and Social Media at Mattel, is a marketing professional with 15+ years of media and marketing experience. She is experienced in planning and executing multimillion-dollar media campaigns for start-ups to Fortune 500 companies, across hospitality, television, entertainment, finance, and CPG verticals. She effectively achieves revenue and branding goals for product launches and premiere campaigns through by putting a deep understanding of the customer at the core of every initiative. When not at work, you can find her with her husband and son, or at the Venice Skate park roller skating the ramps.
