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Sessions Info

CREATORS/INFLUENCERS: THE EVOLUTION OF INFLUENCER MARKETING

February 07, 2020 
3:30 PM - 4:00 PM
Sierra

Phil Hickey

EVP Brand and Marketing ,
Seriously
Philip Hickey is EVP Brand and Marketing at Seriously, a company creating mobile games designed to be developed into entertainment properties. Seriously's first property Best Fiends was released in October 2014 and has been downloaded over 86 million times with up to 1.8 million daily active players. Formerly Vice President, Marketing at Rovio, Philip lead the marketing strategy and execution across all business units for Angry Birds as well as all other Rovio and Rovio Stars properties. At Rovio, Philip ushered in the age of "the mobile blockbuster", leading integrated campaigns for worldwide hits such as Angry Birds Space and Angry Birds Star Wars, demonstrating how apps can transform the entertainment landscape by integrating digital and physical gameplay experiences in new and innovative ways. Prior to Rovio, Philip was Senior Marketing Manager, Global Partnerships at Nokia where he was responsible for developing and leading global integrated campaign work on high-end Nokia Nseries smartphones such as the Nokia N8. Philip is a former professional basketball player, playing in the US and Europe throughout his career.