Brand As A Media Company: What’s Next?

Brands are increasingly focused on creating content at scale with many industry influencers pointing to the media company model as key to brand success in the fragmented multi-channel world we live in today. According to Gary Vaynerchuk, “There is no reason to anything other than act like a media company in today’s digital age.” This panel of industry insiders will discuss the pros and cons of brands adopting the media company mentality and will provide examples of hits and misses as it looks at what’s ahead..

PANELISTS:
Geoffrey DeStefano, Founder & CEO, Brand Programming Studios
Andrew Fair,  Executive Director, Entertainment Marketing, Oglivy
Jeff Filiberto, Head of Entertainment within Brand Consulting, CAA
Owen Leimbach, Co-Founder & Managing Partner, Tiny Horse
MODERATOR:  Shaun Clark, Partner, Sheppard Mullin