The Power Of Direct And Digital For Brands & Marketing

This panel of industry heavy weights tackles our conference theme – “The Power of Direct and Digital” – a theme that speaks to the massive shift underway in the media landscape as consumers are empowered by new technologies, platforms and devices that are enabling them to access media and entertainment content - video, games, music, comics and books - on their own terms - whenever and however they want. How are media companies and brands harnessing the power to own their customer relationships and engage directly with consumers? How are digital technologies, platforms and devices being used to open new channels, broaden customer reach and drive revenue?

PANELISTS:
Hemal Ghelani, VP, Analytics Advisory Leader, Technology, Media, Entertainment, Genpact
Rebecca Glashow, Co-Head, Awesomeness
Marc Karzen, CEO and Strategist, Relishmix
Shannon Pruitt, Managing Partner, Walt Disney Television Portfolio of Networks, Horizon Media
Eric Smith, Industry Manager for Entertainment, Facebook
MODERATOR: David Bloom, Consultant and Columnist, Tubefilter