Virtual Hollywood: What Are The Major Studios Doing To Embrace XR?

Hollywood franchises have surged beyond the theater to generate billions of dollars in revenue from video games to toys to live experiences. What is the opportunity to extend storytelling and fan engagement into the realm of AR/VR/MR. What monetize opportunities exist and this intersection and storytelling and XR? What roles will immersive technologies play in brand engagement and storytelling moving forward?

PANELISTS:
Shiraz Akmal, CEO & Co-Founder, SPACES
Lara Cawsey, New Business Manager, The Third Floor
Guy Costantini, VP of Global Interactive Marketing, Skydance Media
Tony Mugavero, CEO, Littlstar
MODERATOR: Mary Ermitanio, Senior Manager, Manatt Digital