Experiential is a key component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.
What’s Next In Experiential Marketing
February 06, 2020
3:00 PM - 3:30 PM
Sierra
PANELISTS:
Ashley Crowder, CEO, VNTANA
Gabrielle Kessler, VP Experiential, Future PLC
Michelle Roguso, Head of Experiential Marketing within Brand Consulting, CAA
Christopher Sumner, SVP Business Development and Strategy, Refinery29
MODERATOR: Sarah Unger, SVP, Cultural Insights & Strategy, Civic Entertainment Group
Ashley Crowder, CEO, VNTANA
Gabrielle Kessler, VP Experiential, Future PLC
Michelle Roguso, Head of Experiential Marketing within Brand Consulting, CAA
Christopher Sumner, SVP Business Development and Strategy, Refinery29
MODERATOR: Sarah Unger, SVP, Cultural Insights & Strategy, Civic Entertainment Group
PANELISTS
Ashley Crowder
CEO,
VNTANA
Gabrielle Kessler
VP Experiential,
Future PLC
Michelle Roguso
Head of Experiential Marketing within Brand Consulting,
CAA
Christopher Sumner
SVP Business Development and Strategy,
Refinery29
Sarah Unger
SVP, Cultural Insights & Strategy,
Civic Entertainment Group