Mahzad Babayan is Director of Talent at Fullscreen, the social content service and talent management company that empowers talent and brands to grow, engage and monetize at scale. In her role, she is responsible for helping her digital talent expand into traditional mediums, as well as helping "traditional" talent expand into social. With nearly ten years of experience in both production and management, Mahzad brings unique insight into the methods for success in an ever-changing, digital world.