This panel of entertainment marketers and leaders will discuss the evolving mix of strategies and channels involved in marketing large scale entertainment events including releases of TV shows, movies and games, location based experiences and other productions and shows. How are entertainment companies diversifying their revenue streams and taking a 360 approach?
View from the Top: The Entertainment Marketing Mix
February 09, 2021
11:00 AM - 11:45 AM PT
SPEAKERS:
Casey Campbell, Managing Director, North America, Gameloft
Larry Fitzgibbon, CEO and Co-Founder, Tastemade
Melanie Capacia Johnson, Head of Studio at Whistle Studios, Team Whistle
Thai Randolph, President and COO, Kevin Hart’s Laugh Out Loud
Moderator: David Bloom, Senior Contributor, Forbes and Tubefilter
Casey Campbell, Managing Director, North America, Gameloft
Larry Fitzgibbon, CEO and Co-Founder, Tastemade
Melanie Capacia Johnson, Head of Studio at Whistle Studios, Team Whistle
Thai Randolph, President and COO, Kevin Hart’s Laugh Out Loud
Moderator: David Bloom, Senior Contributor, Forbes and Tubefilter
SPEAKERS
Casey Campbell
Managing Director, North America,
Gameloft
Larry Fitzgibbon
CEO and Co-Founder,
Tastemade
Melanie Capacia Johnson
Head of Studio at Whistle Studios,
Team Whistle
Thai Randolph
President and COO,
Laugh Out Loud Network
David Bloom
Consultant & Columnist,
Forbes and Tubefilter