Next Frontiers for Influencer Marketing

strategies and campaigns taking shape during the current climate on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies to the stay-at-home landscape?

SPEAKERS:
Ricky Ray Butler, CEO, Branded Entertainment Network
Lauren Murphy, Senior Strategist, Deutsch LA
Chris Sawtelle, Head of Digital Ventures, ICM Partners
Kerry Tucker, Chief Marketing Officer, Pocket.Watch
Moderator: Max Willens, Senior Reporter, Digiday