In 2020 the music industry discovered the power and the reach of the Metaverse where albums were launched in the virtual worlds, and concert-style events brought together millions of people (or rather avatars?) to discover new music and new artists, shop virtual merch, socialize with major stars as they perform or even dance together with fans. While gaming was initially the province of such digital co-experiences, this is rapidly expanding, drawing new forms of entertainment into the virtual worlds. Hear from top gaming and music executives how the Metaverse is changing the world of music and what trends we are yet to see in the future as it continues to grow its mindshare and engagement time.
