Head of Business Development at AIMS API, Einar Helde, is a seasoned production music executive with a background in business and commercial law. In addition to AIMS, Einar is also co-founder of NRG Agency an agency specializing in collecting neighboring rights royalties for production music companies, composers, and performers around the world, as well as the owner of the production music company APL Publishing
Einar is a member of the European Production Music Committee and has worked with production music sub-publishing in Europe for more than a decade.
The deep understanding of the production music industry and its complexities led Einar to co-found AIMS API. An Innovative AI Music tech company that revolutionizes the possibilities for accurate and creative search & recommendation solutions for the media and synch industry. Einars' role is to help their clients improve their business, and find new applications of the sophisticated and powerful AIMS technology.