This panel of executives and experts in entertainment marketing will discuss the evolving mix of strategies, campaigns and platforms involved in marketing large scale entertainment events including releases of TV shows, movies and games, location based experiences and other productions and shows targeted at Gen Z and Millennials. What platforms are being used? What strategies and campaigns are being deployed, and how are they working? How important is data? How are the strategies evolving?
Panelists Include:
Jennifer Kavanagh, SVP, Marketing & Media, Philadelphia Eagles
David Berkowitz, SVP, Corporate Marketing & Communications, Mediaocean
Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director, 3AM & Insights@Wild Card
Shannon Pruitt, Global Chief Content Officer, Stagwell Media Network
Mickey Meyer President, Group Nine Studios
Moderator: Paul Kontonis, CMO, Revry
Panelists Include:
Jennifer Kavanagh, SVP, Marketing & Media, Philadelphia Eagles
David Berkowitz, SVP, Corporate Marketing & Communications, Mediaocean
Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director, 3AM & Insights@Wild Card
Shannon Pruitt, Global Chief Content Officer, Stagwell Media Network
Mickey Meyer President, Group Nine Studios
Moderator: Paul Kontonis, CMO, Revry
