Influencer Marketing and the Creator Economy:
What’s Next?

The influencer market for branded and platform deals is projected to grow to a whopping $28 billion by 2026. A major driver of this growth is coming from platforms like TikTok, Facebook, YouTube, Instagram, Snap and Twitch. This panel of brand and advertising executives, digital creators and influencers, platform executives and agency representatives will discuss the strategies and campaigns taking shape on different platforms. What are the most effective strategies today for working with influencers and what are the metrics that determine success? How are creators and influencers adapting their content and strategies as the market matures and more content is vying for audiences in the “Attention Economy”?

Panelists Include:
Ricky Ray Butler, CEO, BEN Group
Jamie Gutfreund, Global Chief Marketing Officer, Whalar
Paco Suro GM Mass Pay, Tipalti
Moderator: Jim Louderback, GM & SVP, VidCon