The creator market for branded and platform deals is projected to grow to a whopping $28 billion by 2026. A major driver of this growth is coming from platforms like TikTok, Facebook, YouTube, Instagram, Snap and Twitch. This panel of brand and advertising executives, digital creators, platform executives and agency representatives will discuss the strategies and campaigns taking shape on different platforms. What are the most effective strategies today for working with crearors and what are the metrics that determine success? How are creators adapting their content and strategies as the market matures and more content is vying for audiences in the “Attention Economy”?
Panelists:
- Khudor Annous, Global SVP, Client Development, BEN Labs
- Danielle Johnsen Karr, Head of Social Content Agency, MAGNET, Whistle
- Matthew Patrick, Co-Owner & President, Theorist Inc.
- Ashley Rudder, Head of Creators, Whalar
Moderator:
- Geoff Weiss, Senior Digital Culture Reporter, Insider
Panelists:
- Khudor Annous, Global SVP, Client Development, BEN Labs
- Danielle Johnsen Karr, Head of Social Content Agency, MAGNET, Whistle
- Matthew Patrick, Co-Owner & President, Theorist Inc.
- Ashley Rudder, Head of Creators, Whalar
Moderator:
- Geoff Weiss, Senior Digital Culture Reporter, Insider
