The over-the-top television market is large and growing, and expected to increase at an 11% CAGR over the next five years (PwC’s Entertainment & Media Outlook 2022-2026) with targeted growth from international expansion, bundling and new ad-supported AVOD and FAST streaming offerings. This panel will discuss the ad-supported strategies for growth in this highly competitive market. What innovations, business models and features of ad-supported AVOD and FAST will fuel growth in the marketplace?
Panelists:
- Erica Borgo, Senior Director, Global Ad Product Experience, Warner Bros. Discovery
- Andrea Downing, President, PBS Distribution
- Brian Kline, President, Penthera
- Oswald Mendez, Chief Marketing Officer, Canela Media
Moderator:
- Colin Dixon, Chief Analyst & Founder, nScreenMedia
Panelists:
- Erica Borgo, Senior Director, Global Ad Product Experience, Warner Bros. Discovery
- Andrea Downing, President, PBS Distribution
- Brian Kline, President, Penthera
- Oswald Mendez, Chief Marketing Officer, Canela Media
Moderator:
- Colin Dixon, Chief Analyst & Founder, nScreenMedia
