The Entertainment Marketing Mix: Strategies For Impact

This panel of entertainment marketers will discuss the evolving mix of strategies and channels involved in marketing large scale entertainment events including releases of TV shows, movies and games, and openings of attractions, location based experiences and other productions and shows. What is the role of celebrity endorsements, strategic brand partnerships, and product placement. What are the digital strategies including influencer marketing and content marketing. Which digital channels have the greatest impact and bang for the buck?

PANELISTS:
Sandro Corsaro, Chief Creative Officer, Fandango 
James DeJulio, Co-Founder and CEO, Tongal
Peter Phillips, COO, GIPHY
Tom Fishman, VP Marketing, Eko
Moderator: Linda Ong, Chief Culture Officer, Civic Entertainment Group