Major movie studios, television networks and gaming studios have increasingly embraced the notion of storytelling across mediums with a focus on building long-lasting entertainment franchises that engage audiences through the artful and well-planned use of multiple-media platforms. The panel will discuss the important role that games and interactive entertainment have served as a means of connecting people in the age of social distancing, and how that dynamic is likely to change the role that game play and interactivity will play in the future development of entertainment franchises.
Hollywood & Games: The Future of Storytelling and Franchise Building
February 10, 2021
12:00 PM - 12:45 PM PT
SPEAKERS:
Lisa Anderson, Senior Vice President of Studio Operations, Jam City
Chris Busse, Head of Skydance Interactive, Skydance Interactive
Mike DeLaet, Senior Vice President of Strategic Partnerships, Scopely
TQ Jefferson, Chief Product Officer, Survios
Kayleen Walters, General Manager, Licensing & Partnerships, Minecraft at Microsoft
Moderator: Chris Heatherly, Former Executive, NBCU and Disney
Lisa Anderson, Senior Vice President of Studio Operations, Jam City
Chris Busse, Head of Skydance Interactive, Skydance Interactive
Mike DeLaet, Senior Vice President of Strategic Partnerships, Scopely
TQ Jefferson, Chief Product Officer, Survios
Kayleen Walters, General Manager, Licensing & Partnerships, Minecraft at Microsoft
Moderator: Chris Heatherly, Former Executive, NBCU and Disney
SPEAKERS
Lisa Anderson
Senior Vice President of Studio Operations,
Jam City
Mike DeLaet
Senior Vice President of Strategic Partnerships,
Scopely
TQ Jefferson
Chief Product Officer,
Survios
Kayleen Walters
General Manager, Licensing & Partnerships,
Minecraft at Microsoft
Chris Heatherly
Former Executive,
NBCU and Disney