While there are challenges in launching campaigns in new environments, brand marketers understand the power of the Metaverse to connect with eyeballs and interactive opportunities. Major brands are building their own virtual worlds, minting non-fungible tokens (NFTs) to be bought and sold on blockchain technology, advertising in games and virtual worlds and experimenting with AR and VR experiences. This panel of experts in brand marketing and the Metaverse will discuss the opportunities and challenges as brand marketers embrace the power of the Metaverse.
Panelists Include:
Tony Parisi, Head of AR/VR Ads and eCommerce, Unity
Raffaella Camera, Head of Brands & Advertisers Solutions, Epic Games Unreal Engine
Tim Clark, Senior Vice President & Chief Digital Officer, NASCAR
Ryan Mullins, Founder & CEO, Aglet
Natalia Vasilyeva, VP of Marketing, Anzu
Moderator: Doug Scott, Co-Founder, Subnation
Panelists Include:
Tony Parisi, Head of AR/VR Ads and eCommerce, Unity
Raffaella Camera, Head of Brands & Advertisers Solutions, Epic Games Unreal Engine
Tim Clark, Senior Vice President & Chief Digital Officer, NASCAR
Ryan Mullins, Founder & CEO, Aglet
Natalia Vasilyeva, VP of Marketing, Anzu
Moderator: Doug Scott, Co-Founder, Subnation
