CREATORS/BRANDS TRACK: TECHNOLOGIES DRIVING THE CREATOR ECONOMY

The significant role of technology in the creator economy is undeniable. From content creation and editing tools to tools for data and tracking to platforms like YouTube, Instagram and TikTok, technology partnerships are crucial for brands and creators aiming to build communities and engage with their audiences. This panel of experts working in the creator economy will discuss the various tools and resources available today and discuss examples of partnerships between creators, brands and technology companies that are enhancing content production, tracking performance, and allowing teams to make data-driven decisions to optimize their content strategy and achieve success.