CREATORS/BRANDS TRACK: UNLEASHING USER-GENERATED CONTENT FOR BRAND ENGAGEMENT

This panel of experts in user-generated content (UGC), content creation and marketing will discuss the benefits of using UGC to engage and grow audiences. How are big and small brands executing UGC? What are the technology solutions and partnerships that are important to designing and executing a UGC program? What are some of the leading strategies? How can UGC be used to generate more engagement and conversions for brands?