RIGHTSTECH: DEEPFAKES, IDENTITY MANAGEMENT AND CONTENT ID

AI-generated deepfakes are the scourge of celebrities and politicians. But the ability to license your image or voice, or create your own digital avatar, could provide new monetization opportunities for artists and performers. Can AI-manipulated content reliably be identified? How can artists and performers protect and manage their name, image, likeness and voice? What is the status of legislation to establish and protect NILV rights?