Annelies Jansen, Chief Business Officer at ProRata.ai is a perceptive and dynamic leader, skilled in building businesses, capturing profits and expanding into new markets.

Starting her digital career in Media she developed teams and strategy that digitized both the Times of London and The Telegraph to become profitable leaders in online whilst expanding their footprint. She launched Europe’s first streaming service at ITV. Followed by founding a leading digital Media company, SUP (revenues $60M, with a successful $400M exit) She was CEO at Findmypast (revenues $30M) where she grew the business through consolidation and M&A (6 transactions).

Annelies served on the Board and audit committee of TMG a multi-channel media company, (AEX-listed public company), NBTC, The marketing agency for The Netherlands (private/ public partnership), Trader Media East, Multi-channel classifieds business operating in 10 countries ($526M LSE-listed public company) and Sofi Health as Chairman (independent fiduciary corporate board). She currently serves on the board of NAF (Non Profit) Annelies was a senior leader at Meta (2017-2022). As Vice President Global Commerce Partnerships, she managed over 100,000 partner relationships, globally, across the family of apps: Facebook, Instagram, WhatsApp, and Messenger. She built Instagram native shopping for and with partners, including major fashion and beauty brands, and scaled from 25 to 100,000 merchants in 12 months.

Annelies graduated with an MSc in Business Organization and Administration from the University of Groningen. 
 She speaks Dutch, English, French, German, Russian and Japanese.