Joe McCambley is SVP, Content Marketing at POP, a Seattle-based digital agency that makes things happen. Prior to joining POP, he co-founded The Wonderfactory, the agency that helped Coca-Cola become one of the world’s most formidable and successful content marketers. Joe has helped brands like The Huffington Post, The Washington Post, National Geographic, The Weather Channel, AARP, MSNBC, AOL and Google solve their content strategy, creation, and syndication challenges. He was also part of the team at Modem Media (now Digitas) that has been credited with creating the first banner to appear on the Web, and while at Wonderfactory, Joe created some of the first tablet magazine apps to be sold via the iPad.