We are in an original content renaissance. Hulu is doubling their number of originals, Netflix is moving all production to Los Angeles, major online news publishers announced content plays at the NewFronts, and even music companies like AEG, Apple Music, and Spotify have original series. Why is this the right time to create content? Is it effective as a differentiator to attract subscribers?
PANELISTS:
Drew Buckley, Co-Founder, Chief Operating Officer, Electus
David Grant, President, POPSUGAR Studios
Nate Hayden, SVP, Original Content, Jukin Media
Jennifer Perri, Vice President, Univision Creator, Network Univision Communications
MODERATOR: Jocelyn Johnson, Founder, VideoInk
PANELISTS:
Drew Buckley, Co-Founder, Chief Operating Officer, Electus
David Grant, President, POPSUGAR Studios
Nate Hayden, SVP, Original Content, Jukin Media
Jennifer Perri, Vice President, Univision Creator, Network Univision Communications
MODERATOR: Jocelyn Johnson, Founder, VideoInk