Consultant - Licensing & Entertainment,
ZAPPAR

Emily Clock is a brand marketing and licensing executive, with a passion for innovation, product strategy and pop culture. Her proven track record in growing businesses and managing high-profile entertainment partnerships for electronics, tech and toys continue to drive her curiosity and experience. She launched a boutique consulting agency called THE 101 in 2015 to support emerging technology companies’ needs within the entertainment space, with a focus on augmented reality and digital platforms. Her hands-on experience at a major retailer, studio, toy company and video game company, enables her to provide strategic insights and relationships that help her clients initiate and build their entertainment partnerships. Recent project work includes brands such as Minions, Barbie, Zootopia, Trolls, and Shopkins.

Emily supports Zappar, a global leader in augmented reality and mixed reality for mobile devices, with LA’s entertainment studio relationships and business development. Zappar specializes in AR-enabled products and infotainment experiences: working closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment. Partners include Rovio, Warner Bros, Hasbro, PEZ, and Asda, among others. Zappar’s creative tool platform, ZapWorks, is being used by customers such as Avon Cosmetics, Deloitte, InterContinental Hotels Group, Pernod Ricard, Coca-Cola, R/GA, Samsung, Thomson Reuters, and Vodafone.

Emily began her career in the B2B tech space with both Texas Instruments and Computer Sciences Corporation, which provided a strong base for understanding and working with software and product development teams. Emily brought this skill set to the consumer side of the tech world as a marketing leader at RadioShack Corporation, where she developed and launched two of the retailer’s most successful product lines called ZipZaps and XMODS. She drove the brand management and strategies for a $150M business in addition to creating the inbound licensing capabilities for the corporation. In this role she created profitable relations with Universal Studios, The Walt Disney Company, General Motors, Nickelodeon, Marvel, and Primedia Magazines.

Emily moved to Los Angeles to further build her movie studio experience, relationships, and licensing know-how. She worked at Disney Consumer Products to launch innovative electronics, including robotics and physical-to-digital toys, and she managed a P&L of $80M. Brand work at Disney included Cars, Wall-E, Disney Princess, Toy Story, Fairies, and Pirates of the Caribbean. Jakks Pacific recruited Emily to lead the inbound licensing efforts for their Boys’ and Interactive divisions. She secured deals that delivered over $230M in sales with brands such as The Smurfs, Men in Black, and Pirates of the Caribbean. Emily rounded out her entertainment industry know-how as a brand development and franchise executive at the classic gaming company Atari before starting her own company.