How Games Are Transforming The Rest Of The Entertainment Industry
Video games used to be an afterthought in the media business. Now, the $120B interactive entertainment industry cannot be ignored. Major brands have partnered with the white-hot Fortnite, and gaming celebrity Tyler “Ninja” Blevins is a regular talk show guest. This session will cover how games are now impacting media like film and music and what the wider entertainment industry should do to adapt.
PRESENTER:
Carter Rogers, Principal Analyst, SuperData, a Nielsen Company
Video games used to be an afterthought in the media business. Now, the $120B interactive entertainment industry cannot be ignored. Major brands have partnered with the white-hot Fortnite, and gaming celebrity Tyler “Ninja” Blevins is a regular talk show guest. This session will cover how games are now impacting media like film and music and what the wider entertainment industry should do to adapt.
PRESENTER:
Carter Rogers, Principal Analyst, SuperData, a Nielsen Company
