While Netflix continues grow its market share, there are a growing number of video services with programming and business models designed for targeted audiences that are gaining traction. This panel of experts in Over-the-Top (OTT) monetization will discuss monetization strategies being used by successful services today, both subscription based and advertiser supported. What’s working and what’s not? How is programming being designed and rolled out to attract and retain new audiences? What are some of the best strategies for monetizing video content in the OTT ecosystem.
PANELISTS:
Greg Kampanis, SVP Business Development and Operations, Blue Ant Media
Harry Lang, VP, Product, Hallmark Labs
Grant Michaelson, VP, Business Affairs and New Media, ABC Entertainment
Thai Randolph, EVP & General Manager, Laugh Out Loud
MODERATOR: Jon Giegengack, Founder, Hub Entertainment Research
PANELISTS:
Greg Kampanis, SVP Business Development and Operations, Blue Ant Media
Harry Lang, VP, Product, Hallmark Labs
Grant Michaelson, VP, Business Affairs and New Media, ABC Entertainment
Thai Randolph, EVP & General Manager, Laugh Out Loud
MODERATOR: Jon Giegengack, Founder, Hub Entertainment Research
