As brands continue to transition away from traditional advertising to digital marketing strategies, effective content has become essential to building and maintaining a loyal consumer base. Today, more than ever, brands need to produce engaging, shareable content to connect with consumers and stay at the top of their industry. This panel will provide examples of how brands are creating engaging content and building social community and the impact on customer relationships and brand loyalty.
PANELISTS:
Russell Arons, SVP, General Manager, Machinima
Sandro Corsaro, SVP, Chief Creative Officer, Fandango
Kym Nelson, SVP, Client Strategy West, Twitch
Tim Sovay, COO, CreatorIQ
MODERATOR: David Bloom, Consultant & Columnist, Tubefilter
PANELISTS:
Russell Arons, SVP, General Manager, Machinima
Sandro Corsaro, SVP, Chief Creative Officer, Fandango
Kym Nelson, SVP, Client Strategy West, Twitch
Tim Sovay, COO, CreatorIQ
MODERATOR: David Bloom, Consultant & Columnist, Tubefilter
