Nelson Rodriguez is a published author, and entertainment industry veteran, having helped launch dozens of games across every platform, including blockbusters like Halo 3, Tekken 6, and Assassin’s Creed Brotherhood, and indie titles like Tweet Defense and A Kingdom for Keflings. After two years on the Xbox marketing team, developing social and community strategy, Nelson spent six years creating award-winning digital marketing campaigns for clients like Ubisoft, Microsoft, Sony and Hasbro. Nelson has been a main stage speaker and panel moderator at dozens of global conferences, including Gamescom, GDC and Casual Connect. Nelson currently heads up Akamai Technologies' media industry strategy.