Andrew Hampp
Sr. Director, Music & Consumer Partnerships,
Variety
Sr. Director, Music & Consumer Partnerships,
Variety
Andrew Hampp is a brand partnerships specialist, content strategist and former
full-time journalist who joined Variety as Senior Director – Music & Consumer
Partnerships in 2022. Andrew oversees all of Variety’s advertising with labels,
publishers & performance rights organizations as well as multi-platform
partnerships with numerous blue-chip consumer brands. He is based in
Berkeley, California.
Prior to joining Variety, Andrew founded consultancy 1803 LLC in 2018, where he worked closely with blue-chip clients across the media, advertising, music, data and nonprofit spectrum, utilizing a wide range of capabilities to help them achieve their goals. His most recent clients included Blue Note Records/Capitol Music Group, Splice, Influence Media Partners, MRC Data (now known as Luminate), iHeartMedia, Arista Records, Brand Innovators, BCL Entertainment and Variety, where he contributed the column Songs for Screens from 2017-2021 and consulted on sponsorships for key events like Music for Screens and Hitmakers from 2018-2020. In 2021, Andrew served as Executive Producer of “The PorterHouse with Gregory Porter,” a six-episode cooking series that he packaged by securing Citi as the presenting sponsor and The Infatuation as the distribution partner. Andrew is also a founding “Court” member of Do The WeRQ, an organization dedicated to the advancement of inclusion for the LGTBQ+ community within advertising companies and creative work itself.
Prior to founding 1803 LLC, Andrew spent three years with MAC Presents as VP- Brand Strategist, where he brokered partnerships between A-list artists and Fortune 100 brands, including programs with Chance The Rapper, Khalid and Andra Day and companies like Citi, Bud Light and Samsung. Andrew spent a decade as a senior contributor and editor with Billboard and Advertising Age, and has been quoted for his expertise on the business of music by dozens of national publications.
Prior to joining Variety, Andrew founded consultancy 1803 LLC in 2018, where he worked closely with blue-chip clients across the media, advertising, music, data and nonprofit spectrum, utilizing a wide range of capabilities to help them achieve their goals. His most recent clients included Blue Note Records/Capitol Music Group, Splice, Influence Media Partners, MRC Data (now known as Luminate), iHeartMedia, Arista Records, Brand Innovators, BCL Entertainment and Variety, where he contributed the column Songs for Screens from 2017-2021 and consulted on sponsorships for key events like Music for Screens and Hitmakers from 2018-2020. In 2021, Andrew served as Executive Producer of “The PorterHouse with Gregory Porter,” a six-episode cooking series that he packaged by securing Citi as the presenting sponsor and The Infatuation as the distribution partner. Andrew is also a founding “Court” member of Do The WeRQ, an organization dedicated to the advancement of inclusion for the LGTBQ+ community within advertising companies and creative work itself.
Prior to founding 1803 LLC, Andrew spent three years with MAC Presents as VP- Brand Strategist, where he brokered partnerships between A-list artists and Fortune 100 brands, including programs with Chance The Rapper, Khalid and Andra Day and companies like Citi, Bud Light and Samsung. Andrew spent a decade as a senior contributor and editor with Billboard and Advertising Age, and has been quoted for his expertise on the business of music by dozens of national publications.
- 2023
February 8, 2023 | 2:00pm - 2:45pm PT