Carol Hanley is a media industry veteran who has shaped digital innovation and fueled data-driven growth strategies for some of the world’s largest entertainment organizations for more than 25 years. As President of Whip Media, Carol leads global growth strategy and performance for Whip Media. Previously, Carol served as CRO of Deluxe Entertainment Services Group. She also spent thirteen years as the EVP Chief Revenue and Marketing Officer at Nielsen Audio. In 2018- 2021, Carol was named to Cynopsis Media’s Top 100 Women in Media list. In 2021, she was named to CableFax’s list of Most Powerful Women. Carol frequently speaks at industry events including NATPE, DEG Expo, HITS, and many others on the integral role that consumer data plays in today’s new content landscape. Here’s a clip of her appearing on Cheddar: https://cheddar.com/media/appletv-finds-its-place-in-the-summer-streaming-wars