JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. In this role, JP oversees Vevo’s original content, production, music programming, editorial, talent, events, label relations & social teams globally. His teams work closely with artists, managers, major and indie record labels to secure, schedule and promote music videos, exclusive premieres, live events and other original programming across the Vevo platform. Prior to working at Vevo, JP held various positions in the eLabs and Global Digital Initiatives departments of Universal Music Group. During this time, JP was one of several members of UMG chosen and tasked with building out the Vevo platform and helping launch the company. He has been with Vevo since prior to the company’s launch in 2009 having been promoted multiple times during his tenure at the company, based in New York.