LORI H. SCHWARTZ is a true technology catalyst (‘Tech Cat’). As a leading advisor in marketing and tech innovation, Lori collaborates with executives of multiple brands, tech, and content companies to ensure their understanding of emerging content models. Los Angeles-based, Lori is a CNN Technology contributor and an active MC and Host for BtoBevents. Lori’s StoryTech initiative facilitates communication between storytellers and technology companies. Her trends briefings, curation, and tour products for large events have become well known globally through the work @CES, @NAB, and @IBC. Previously Lori was a Governor for the Television Academy’s Emerging Programming Peer Group, driving thought leadership for the future of interactive media. She was Chief Technology Catalyst for McCann Worldgroup, North America where she drove tech and content innovation and was the key principle to launching the highly regarded IPGLAB where she facilitated emerging media upfronts for Microsoft, Intel, General Motors, Nestlé, and Sony. She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch With” by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood’s ‘Women’s Entertainment and Technology Mentor Program’ and is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy. She is part of the original team behind Hollywood’s Infinity Festival. She is also the proud mother of Sadie Bee!