Oswald Méndez serves as Canela Media’s Chief Marketing Officer where he leads all customer-centric strategies and programs to drive the company’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez is responsible for overseeing all marketing functions for the company, including all aspects of paid, earned, owned, and shared efforts across consumer and business to business marketing and publicity, ad sales marketing, community management, creative services, insights, and audience acquisition and retention strategies. Méndez comes to Canela having driven growth and innovation in leadership roles at globally recognized media brands. At BBC America, he served as EVP of Marketing, where he elevated the company’s tentpole content through record-breaking audience growth to become pop culture phenomena in the face of systemic cord-cutting and linear audience erosion. Prior to that, Méndez successfully launched media brands such as FOX Hispanic Media and MundoFox. Earlier in his career, Méndez spent over two decades working for global and domestic agencies such as McCann-Erickson Worldwide and was part of the team that launched Universal McCann globally. He was a Managing Partner at The Vidal Partnership and began his career in the multicultural space at Conill Advertising.