Peter Sinclair is a seasoned entrepreneur, with deep expertise in launching and elevating digital-forward businesses in the financial, music and consumer product sectors. He has repeatedly taken companies and business units from pre-revenue to rapid scale, creating high-performing organizations that deliver operational and commercial success.

He co-founded beatBread in 2020 as a means to empower more artists to make a living from their music without giving up ownership of their masters or the ability to make their own career decisions. Since launch, beatBread has helped almost [xxx] artists with advances against streaming revenues from new and catalog tracks, giving them the financial freedom to build the team and partnerships that work best for them.

Peter saw the urgent need for a new paradigm in artist funding first hand through five years spent overseeing ecommerce for the largest music company in the world, Universal Music Group. While at UMG, he overhauled the company’s direct-to- consumer business, working cross functionally to shift the organization to a “fan first” approach to direct marketing and fan activation. Under his leadership, the division scaled revenue from less than $10 million to more than $160 million within four years.

Prior to joining UMG in 2015, Peter led marketing at US Venture Partners startup ScoreBig.com, a ticketing venture focused on the monetization of excess inventory at sports and entertainment events. He was a member of the leadership team that formulated the business’s product offering, go-to-market strategy and technology roadmap, and helped drive revenue to $35 million within three years.

beatBread’s innovative approach to creating deeper monetary freedom for artists has been driven in large part by Peter’s deep understanding of the financial services sector. Most notably, he spent almost four years at Green Dot, the consumer finance company that made a mission out of offering banking options for people who were otherwise unable to open accounts with traditional providers. Peter launched Green Dot’s direct-to-consumer ecommerce channel, taking the unit to $50 million in revenue within two years. The business went public in 2010 with an IPO that placed the valuation of the business at $2 billion.

Earlier in his career, Peter oversaw customer acquisition and business development for ecommerce florist Provide Commerce, and was Engagement Manager at McKinsey & Company where he focused on projects in the financial services sector.

He has a Bachelors of Arts degree in Chemistry & Philosophy from Williams College, and received his Juris Doctor degree from Harvard Law School. Peter is married with [one] child, and lives in Los Angeles, CA.