Rachel Webber serves as the Chief Commercial and Brand Officer at 11:11 Media, the next-gen media company founded by Paris Hilton and Bruce Gersh, where she brings a wealth of experience in brand development and executive leadership. In her role at 11:11 Media, Webber works directly with Gersh to lead the company's operational and strategic management. She is responsible for overseeing the company’s global business expansion and innovative go-to-market strategies across diverse consumer categories, retail partnerships, and content franchises. Webber also plays an integral role in audience development and new consumer product category launches.

Before joining 11:11 Media, Webber served as President and General Manager at Playboy Enterprises, where she oversaw the company's digital business and iconic magazine. She also served as the Executive Vice President of Digital at National Geographic where she spearheaded marketing efforts. She has honed her expertise in elevating and commercializing global companies from her seasoned background, which also includes roles at iconic brands such as Playboy, National Geographic, Fox, Rovio, and Tumblr.